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SoftSwiss adds Play’n GO games to its White Label offering

SoftSwiss is thrilled to announce integration of award-winning game content provider Play’n GO.

Swedish game provider Play’n GO is a name well known in iGaming. The team has been collaborating on online casino games ever since 1997. Having built its reputation as a celebrated game provider, in 2007 they also made history by becoming the pioneers of mobile gaming with the release of the first ever online casino game for mobile devices.

The Play’n GO portfolio comprises over 100 titles spanning such categories as table games, scratch cards, bingo games and a tremendous variety of video slots. Play’n GO titles share superb graphic quality and polished gameplay, all of which will soon be available to SoftSwiss White Label operators.

SoftSwiss CEO Ivan Montik remarks, “Play’n GO is definitely one of the industry-defining game providers that has also proven to be a dependable and dedicated partner. By adding Play’n GO content to our offering, we are able to meet the strong demand for their games from both SoftSwiss platform operators and their players.”

“This agreement will push our market-leading games out to a vast number of new customers, and I’m sure they’ll enjoy the extra content available to them,” comments Play’n GO’s CEO Johan Törnqvist.

The SoftSwiss team is delighted to welcome Play’n GO into the ever-growing fold of providers. The cherry on top with this piece of news is that all games will be available for play in Bitcoin!

Representatives of our team will be happy to meet you at the EiG Expo, where SoftSwiss is the welcome reception sponsor, from October 30 to November 1, as well as the follow-up Berlin Affiliate Conference to be held November 1-4. Drop us a line to schedule a meeting!

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SoftSwiss to take part in EiG and BAC in Berlin

Autumn is a hot season here at SoftSwiss. The iGaming community is waking up from its summer chillout and getting ready for the holiday season – a traditionally high time for online gambling. This peculiar autumn takes us to two key European events, Excellence in Gaming 2017 and Berlin Affiliate Conference 2017, that we at SoftSwiss definitely cannot miss!

Excellence in Gaming, or simply EiG, is one of the year’s most important networking ground for operators, providers, legal consultants, regulators and affiliates. Held from October 30 to November 1 at Arena Berlin, EiG is the place where vendors meet their customers and casino operators and evaluate new technologies in online gaming. Young guns flood the event to present their start-ups to investors, operators look for new tech and games to keep their businesses on top, the iGaming vendors meet regulators to discuss the latest trends in legislation. In other words, EiG is the place to do some high-quality networking.

SoftSwiss is proud to be one of the major sponsors of the 2017 event and share our passion for gambling and new technologies with the community. Being true pioneers in adoption of blockchain in online gambling process, we evolved into a market leader when it comes to the use of cryptocurrencies as play money in online casinos worldwide.

Blockchain is the center section of EiG 2017 featuring a plethora of expert speakers. Come hear SoftSwiss Co-Founder and thought leader Ivan Montik speak for the technology. He will be presenting the latest insights by our research team and will uncover the perspectives of cryptocurrencies as the new point of growth for the iGaming industry.

The next stop for SoftSwiss team is the Berlin Affiliate Conference (BAC). Taking place at Messe Berlin on November 1-4, the event is a magnet for those who work with online gambling traffic. Affiliates meet gambling operators, digital marketers present rocking website promotion strategies, SEO specialists share experience, legal advisors comment on legislation peculiarities. We are planning to navigate that Knowledge Bazaar to meet our current customers, have coffee (or a Weizenbier!) with partners and share our plans for the future.

SoftSwiss has a couple of aces up our sleeve this year: the Maltese license which will be available for our White Label customers shortly and several projects to hit the German online gambling market in the coming months.

Interested to know more? – Come join us in Berlin this autumn!

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A spin is not complete without Spinomenal; SoftSwiss announces new partner

Just back from Amsterdam and SoftSwiss is ready to make the headlines again by making public our partnership with game provider Spinomenal.

Spinomenal is a leading provider of cutting-edge gaming solutions with offices in Ukraine, Israel and the US. Ever since it was founded in 2014 the company has produced over 80 unique Html 5 slot games, enjoyed by millions of players around the world. The innovative and cross‐platform games offer an extremely friendly, reliable and engaging user experience that delivers pure excitement.

Over the years the skilled team have consolidated their position as a quality game provider among players from Asia, Europe and Latin America, and they certainly don’t mean to rest on their laurels. Spinomenal will be releasing new slots that are bound to resonate with players from all parts of the world.

“Our suite of over 80 cross-platform games compliments Softswiss core offering and we are excited to offer our content to their impressive and growing portfolio of clients,” remarks Derek Bloom, Senior Business Development Manager at Spinomenal.

Max Trafimovich, Sales & Marketing Director with SoftSwiss comments, “We are generally quite selective when it comes to game content partnerships. In this light, Spinomenal’s portfolio is definitely up-to-par with the definition of an exciting and smooth gaming experience.”

SoftSwiss extends a warm welcome to this new provider, which, by the way for all you crypto-enthusiasts out there, will also be available for play in Bitcoin. Keep your fingers on the pulse and look out for the highly-entertaining titles by the talented Spinomenal at participating casinos using the SoftSwiss platform starting from August.

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SoftSwiss and Belatra to Present New Slots in Amsterdam

SoftSwiss and its new exclusive partner Belatra are gearing up to present 2 exciting new video slots in time for the iGaming Super Show taking place in Amsterdam this week.

Beloved land-based game developer and slot machine vendor Belatra will be making public its outing into the online gaming segment at the Affiliate conference in Amsterdam as an exclusive partner of SoftSwiss. Belatra has been conquering the land-based segment ever since it was established in 1993 and has made a good name for itself across several continents as a producer of reputable and reliable gaming hardware and software. 2017 marks the year that the company ventures into the iGaming segment of the industry after recently signing a breakthrough deal with SoftSwiss, which will represent the renowned company as its one and only online partner.

Next week Belatra is releasing the popular The Spanish Armada and Super Sevens slots, which will be made available at participating online casinos running on the SoftSwiss platform.

The Spanish Armada is a five-reel video slot with unique bonus games and a hearty 100 paylines. It will transport players back to the times of the Anglo-Spanish War and let them take by storm the numerous risk and bonus games, as well as the plentiful Wild reels offered up by this video slot.

With the Super Sevens three-reel video slot players will plunge into the sizzling hot gameplay of a classic slot game. An entire bowl of fruit-themed multiplier bonuses awaits those who dare take a spin. Players can expect a generous double of their win with high bet spins as well as the well-known risk games, which have become a staple of Belatra.

All in all, Belatra plans on expanding its online portfolio with at least two new games to be released and added to the SoftSwiss Game Aggregator monthly. This strategy will ensure that gameplay is always varied and that the best possible quality is offered to players with the transition of the games into the online segment.

Do you wish to have a chance to meet us in person? The SoftSwiss team would love to see you at the iGaming Super Show. Give us a call or shoot us an e-mail to book a convenient time for a chat. See you in Amsterdam!

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SoftSwiss is coming to the iGaming Super Show 2017

Great news! We are glad to announce that SoftSwiss team is traditionally taking part in the iGaming Super Show this year.

The iGaming Super Show is the largest exhibition and conference series dedicated to the iGaming industry. This year the Show is expecting over 4,300 delegates from 100+ countries, 100+ speakers and over 150 sponsors and stands. The 2017 edition will present eight events concentrated in one location. These events will cover the topics of payments, lottery, regulation and compliance, sports betting, finances and affiliate marketing. Impressive, isn’t it? Then it is the right place for us to visit.

In particular, the Amsterdam Affiliate Conference runs concurrently with the show. This year the Conference has invited 4,500 delegates, thus being one of the main affiliate happenings worldwide. Within two days the guests will immerse themselves into the atmosphere of strategic conferences and networking events.

We do enjoy visiting the iGaming Super Show. It is not only due to the great opportunity to meet colleagues and interested guests. We have enhanced our products and solutions considerably since last June. The whole work of SoftSwiss team is worth sharing with larger audience.

One could certainly agree that feeling the pulse of the rapidly changing industry is essential. Hopefully the upcoming event results in mutually beneficial partnerships just as it was in 2016. We love being a part of the event that important to iGaming.

Please, feel free to book a meeting with us beforehand. Looking forward to seeing you at Amsterdam RAI Centre on the 11-14th of July!

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Belatra Games Go Online with SoftSwiss

BELATRA, the well-known manufacturer of electronic entertainment equipment and software, is finally entering the iGaming market. The company has chosen SoftSwiss as their exclusive partner for online operation. The famous games are already available at casinos powered by SoftSwiss.

Founded in 1993, BELATRA has been producing slot machines, software and games for land-based casinos for more than 20 years. Their portfolio includes over 100 game varieties including slots, video poker, hi-lo, roulettes, etc., which are all well-known at land-based casinos. The company delivers its machines to all parts of the world, with Latin America and the CIS region being its major markets. BELATRA equipment has gained numerous awards at international gaming conferences for meeting the highest technical standards. Continous recognition on the land-based gaming market has motivated BELATRA to expand its business and penetrate the fast-growing online space. In search for a reliable partner, the company chose SoftSwiss as their authrorized reseller and signed the exclusive partnership agreement.

CEO of SoftSwiss, Ivan Montik, comments: “Trying to be at the forefront of the iGaming business, we are always open for new partnerships, especially those with the recognized market players. The fact that BELATRA is launching its games online for the first time with SoftSwiss shows a lot of trust by the industry leading game developer and means a lot to casino operators using our software”. SoftSwiss and BELATRA are thus looking forward to a fruitful and long-lasting partnership.

SoftSwiss, leading provider of online gaming solutions, is known for offering online casino operators a vast selection of games from the world best game content providers under one roof. Within its technologically advanced solution, SoftSwiss game aggregator, it provides more than 2000 game varieties in total and the pool is constantly growing. The possibility to represent BELATRA in the online industry was welcomed by the company management as a chance to increase its game selection and cover a significant segment of players who come from the land-based casinos to online space.

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SoftSwiss enters into partnership with NYX Gaming Group

SoftSwiss is happy to announce it has entered into a long-term license agreement with NYX Gaming Group Limited, whose selection of content already appeared in some of casinos running on SoftSwiss gaming platform.

NYX Gaming Group Limited is a leading iGaming provider headquartered in Las Vegas, USA with a staff of more than 1,000 employees based in over a dozen countries. The company provides one of the world’s largest portfolios of content to some of the foremost gaming operators, lotteries and casinos across the globe. NYX also has one of the broadest distribution bases in the industry and the widest portfolio of content available from their own global studios and broad partner network.

Through an integration with the award-winning NYX Open Gaming System, SoftSwiss and its customers have now gained access to world-famous content from NYX’s wholly owned subsidiaries, NextGen Gaming and Side City Studios, including player-favourites such as Doubleplay SuperBetTM and Gorilla Go Wild.

Besides NYX’s own content under the brand names NextGen and Amaya, the new partnership will bring to SoftSwiss clients hundreds of games from such renowned game vendors as ELK Studios, Thunderkick, Nektan, 1×2 gaming, Aristocrat, Scientific Games and more.

Ivan Montik, CEO of SoftSwiss, said “This is a very important step forward for SoftSwiss. We strive at getting the best game content on the market. NYX is one of the leading game content providers and a combination of their first-class games with the unique features of our platform will make a totally different gaming experience for players”.

Joakim Renman, Regional Commercial Manager – Central Europe commented, “SoftSwiss has an established reputation in the industry for developing state-of-the-art technologies. Being at the forefront of development of Bitcoin gaming software whilst at the same time working with well-established businesses in locally regulated markets makes them a very interesting partner for us”.

NYX’s Open Gaming System, now available together with the SoftSwiss online casino platform or through SoftSwiss Game Aggregator, was named 2016 Platform of the Year in acknowledgement of its position as the industry’s market-leading game offering.

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SoftSwiss Adds “Max Bet Bonus Protection” Feature to its Online Casino Platform

SoftSwiss has completed an important technical implementation that makes the life of many players easier: the max bet bonus protection feature. This new feature allows setting limits to maximum bets for players with active bonuses.

In most casinos, if you look at their bonus conditions, you can read that players are not supposed to go over a certain bet amount within one bonus wagering round, i.e. when they have an active bonus on their balances. However, not everyone reads these conditions carefully and takes note of the amount not to be exceeded. What could happen next is that the player makes a higher bet thus breaching the bonus terms — which means that the casino now reserves the right to confiscate both the bonus and winnings attributed to it. This is of course pure stress and frustration. Players are left with the feeling of being not treated faithfully by the casino.

Many online casino operators working with SoftSwiss online casino platform encountered such situations in the past and had to deal with unhappy players. It wasn’t hard for players to click the “Max Bet” button without thinking and get their efforts ruined together with the whole play. This is why SoftSwiss came up with the max bonus protection feature to help players always keep their play under control.

Now, when a player enters a game and tries to exceed a max bet amount, the game automatically shows an error message reading “You have reached your play limit. Welcome back later” (or similar wording). The player is safe from making higher bets either by mistake or without really knowing the terms.

The max bet bonus protection functionality also solves many questions for the operator. As it is sometimes hard to decide whether the player really exceeds the limit unintentionally or if it is a fraud attempt, the operator has to investigate each case and treat each player in question individually. When the max bet limit is set automatically, there is no place for argument between the operator and the player.

As crucial as the feature may seem, it is not common on the market. Besides SoftSwiss, we know of just a few providers who integrated the max bet protection into their software. With this said, the functionality delivered by SoftSwiss boasts high-quality technical implementation and is really easy to tune on the admin side.

Any enhancement that makes the casino experience better is always welcomed by players. We really hope that casinos operating with SoftSwiss platform will now enjoy even more player loyalty and we will keep working on enhancing our platform with new exciting features.

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ICE 2017- Anniversary for SoftSwiss Gaming Platform

ICE Totally Gaming 2017, the most international event in the world of gaming, is over now. Inspired by the cheerful atmosphere of innovation and progress, SoftSwiss team is back from London with a whole lot of new ideas to implement, leads to process, and partners to work with. It was the 5th ICE for our company, the first one dating back to 2013 where we presented our online casino platform for the first time. A lot has been achieved in the past 5 years and SoftSwiss is no longer a newcomer on the gaming market, but the annual London conference still remains an important milestone for the company. This year’s show was not an exclusion.

The gaming industry is a fast evolving one and ICE is a perfect place to spot the latest industry changes and pick up new trends. What was very remarkable this year was the increased space taken by the online gaming sector. While the land-based business still dominated on the exhibition floors, the number of iGaming companies including software providers, game developers, large operators and affiliates grew significantly compared to previous years. This is an inevitable trend which will strengthen in the future as more and more land-based operators and players are realizing the strength and advantages of Internet gaming and are moving online.

Another noticeable fact was a great number of new game developers who presented their content at ICE. Among 33 online game providers (which is a lot), at least 10 companies are new names in the industry. This is a positive trend as competition pushes the progress, and we believe the better variety of games offered to players will boost online casino business in general.

An absolute highlight for SoftSwiss was the London Affiliate Conference which followed ICE and took place on the same floor for the first time this year – ExCeL London. It was the first time our company participated in the affiliate event in London but it was absolutely reasonable due to the growing number of brands working with SoftSwiss platform and looking for our support in marketing.

Moreover, SoftSwiss CEO Ivan Montik was among the four speakers at “The boom of cryptocurrency gambling” panel at LAC. Not many affiliate marketing specialists have yet adapted their programs and techniques to working with bitcoin, so the main goal of the discussion was demonstrating to them the vivid growth of the cryptocurrency gaming market and show the opportunities it offers to the affiliates. “We had a similar discussion at ICE three years ago and my point was that Bitcoin would become one of the strongest players on the iGaming market, outweighing the traditional payment methods. However, at that time risks and doubts regarding the future of Bitcoin prevailed over my optimistic forecast. In three years which passed, Bitcoin went through ups and downs which made it stronger. With the polished technological base and vivid progress in terms of jurisdictional acceptance, it has strengthened its influence on iGaming and affiliates should view it as a great development opportunity,” stated Ivan Montik.

All in all, ICE 2017 was good in terms of networking, up-to-the-minute information sharing, learning new competitors and strengthening relationship with existing partners. Finally, we really appreciate ICE for the opportunity to informally hang out with our clients and to establish personal contacts with numerous partners who help make our brand rock.

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SoftSwiss Integrates Games by EGT Interactive

The long-awaited integration of EGT Interactive’s games into SoftSwiss platform is now a fact! The pool of providers whose games are already present in the company’s content has been extended by another well-known name in the casino industry, with the total number now reaching 16.

EGT Interactive is widely known on the gaming market, providing their software and games to the world’s most successful casinos. The time-proven technology of slot machines which has been serving land-based locations worldwide has been efficiently transferred into the online sphere, offering players an exclusive opportunity to enjoy the best games on their desktop and mobile devices. The portfolio of online games includes top-notch slots, roulettes, video pokers and keno, all of them mobile-friendly. The games have some traditional themes which are usually enjoyed by players at land-based casinos, as well as some innovative new plots created to target particular countries. All of them have the Jackpot feature, which makes the gameplay even more attractive.

SoftSwiss CEO Ivan Montik comments: “We have been looking forward to partnering with EGT Interactive because it has an impeccable reputation as a producer of top-class slot machines. Among our clients we have operators who run successful land-based casinos. They strongly believe that EGT machines are the best ones on the market and want to have EGT games at their online casinos, too. We are glad that we can now offer this opportunity to our clients”.

Games by EGT Interactive are already available at brands powered by SoftSwiss. Bringing the best land-based game varieties into the online space can make a real change and help our casinos stand out among competition.

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